Aloha Festivals, the enduring cultural celebration of Hawai‘i, returns in 2023 to commemorate the spirit of aloha and honor the rich traditions and diverse cultures of the islands. Spanning a month-long period, Aloha Festivals will commence on September 9, 2023, carrying forward a cherished Hawaiian tradition that dates back to 1946. The festival starts off with The Royal Court Investiture & Opening Ceremony on Saturday, September 9. Next expect the 69th Annual Waikīkī Ho‘olaule‘a, Hawai‘i’s largest block party, on Saturday, September 23. Finally, the highly anticipated 75th Annual Floral Parade presented by ‘Alohilani Resort Waikīkī Beach will take place on Saturday, September 30.
Expanding on last year’s theme of Aloha ‘Āina, Aloha Festivals will delve deeper into exploring the intrinsic connection between people and the land, as encapsulated by the 2023 theme: Piliʻāina – forging a kinship with the land. The word “pili” signifies developing a personal bond or close relationship with someone or something, and this theme serves as an invitation for individuals to rediscover their affinity with the natural environment through both traditional and innovative means.
Aloha Festival 2023 Schedule
Saturday, Sept. 9, 2023 │4 – 6 p.m.
Coconut Grove at The Royal Hawaiian, A Luxury Collection Resort | The Royal Grove at Royal
The month-long celebration of Aloha Festivals is kicked-off with The Royal Court Investiture and Opening Ceremony. Taking place at the Coconut Grove, situated at The Royal Hawaiian, the event pays homage to the ancient ruling chiefs of Hawaiʻi, the Aloha Festivals Royal Court will be adorned in regalia reserved solely for the highest-ranking aliʻi. Serving as representatives of Hawaiʻi’s storied past, the Royal Court ensures that the festival remains deeply rooted in the cherished traditions of the islands.
Following the Investiture, the Opening Ceremony will take place at The Royal Grove, located in the nearby Royal Hawaiian Center. Expect captivating hula performances and melodious mele, setting the stage for a truly remarkable beginning to the month-long festivities of Aloha Festivals.
Saturday, Sept. 23, 2023 │ 6 – 9:30 p.m.
Aloha Festivals hosts Hawaii’s premier block party with the 69 th Annual Waikīkī Ho‘olaule‘a.
Aloha Festivals presents the highly anticipated 69th Annual Waikīkī Ho‘olaule‘a, Hawai‘i’s foremost block party. This vibrant event transforms the picturesque Kalākaua Avenue, right along the beachfront in Waikīkī, into a bustling hub of cultural celebration. The avenue will be adorned with captivating booths that showcase the very best of Hawai‘i’s cuisine, crafts, and rich heritage. Attendees will have the opportunity to savor delectable local flavors, explore exquisite handmade crafts, and immerse themselves in a diverse array of entertainment across multiple stages. From contemporary, high-energy performances to the enchanting melodies of traditional Hawaiian music, the Ho‘olaule‘a promises an unforgettable experience for all.
Saturday, Sept. 30, 2023 │ 9 a.m. – 12 p.m.
From Ala Moana Park through Kalākaua Avenue to Kapi‘olani Park
The grand finale of the Aloha Festivals, the 75th Annual Floral Parade sponsored by ‘Alohilani Resort Waikīkī Beach, will enchant Waikīkī with a vibrant celebration of Hawaiian culture. Serving as the largest parade in the state, this spectacular event will feature floats adorned with an array of fresh flowers. Accompanied by equestrians demonstrating the traditional art of pāʻū riding, the procession will be a testament to the enduring spirit of aloha that binds the people of Hawai‘i. From marching bands to esteemed civic leaders, participants from diverse backgrounds will come together, exemplifying the unique sense of unity that characterizes the local community.
About Aloha Festivals
Originating as Aloha Week in 1946, Aloha Festivals has evolved over the course of seven decades into a cherished commemoration of Hawaiian culture. This annual extravaganza seamlessly weaves together the rich traditions and diverse cultures of the Islands, showcasing captivating music, captivating dance, tantalizing cuisine, and awe-inspiring art. The entire event is meticulously organized and overseen by a dedicated board of volunteer directors. Funding for Aloha Festivals is provided by the Hawai‘i Tourism Authority through the Signature Events Program, as well as through generous contributions from corporate sponsors, private sponsors, and the sales of Aloha Festivals merchandise.