Feature Photo: Courtesy of Surf + Sand

Surf + Sand ( opened early 2022 in downtown Mill Valley. It’s the new retail boutique offering sustainably made goods for coastal living: perfect for coastal lovers, travelers, and/or people that appreciate a more chic style. The founder and owner, Lauren Friis, grew up in a small surf town in Southern California where she spent her days at the beach and in the ocean. Her heart’s passion for the spirit of coastal culture led her on a journey to open up Surf + Sand. 

Surf + Sand solely features sustainably made, eco-friendly products, reflecting Friis’ “heart-driven mission to connect people with independent makers whose creations enable us to do our part as a community in making the world a better, more beautiful place.” This mindful collection features a vast range of products: elegant, effortless wardrobe essentials; contemporary swimwear; naturally-derived wellness supplements, skincare, and scents; and artisanal accessories for the home and body, as well as fine jewelry. Friis’ broad scope of hand-selected goods from all over the world caters to those of all gender identities, ages, and sizes. They carry brands you can’t find anywhere else like former lululemon designers new swimwear line Left On Friday. Blissfully cool, yet evidently deliberate in its varied offerings, Surf + Sand invites those who enter to not only discover unique gatherings from distinctive creators, but to make responsible decisions for the planet all the while. 

“Surf + Sand is a curated collection of handcrafted earth-friendly goods, inspired by the spirit and lifestyle of the coast. Our vibe is effortless and easy — just like an afternoon at the beach” – founder, Lauren Friis.

Visit Surf + Sand at 55 Throckmorton Ave, Mill Valley, CA or shop online

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Women’s Sets 
Women’s Swimwear
Women’s Dresses
Men’s Clothing
Men’s Swimwear


Fine Jewelry

Beauty and Wellness

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