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SURF + SAND

SURF + SAND

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Local Getaways

Feature Photo: Courtesy of Surf + Sand

Surf + Sand (surfandsand.co) opened early 2022 in downtown Mill Valley. It’s the new retail boutique offering sustainably made goods for coastal living: perfect for coastal lovers, travelers, and/or people that appreciate a more chic style. The founder and owner, Lauren Friis, grew up in a small surf town in Southern California where she spent her days at the beach and in the ocean. Her heart’s passion for the spirit of coastal culture led her on a journey to open up Surf + Sand. 

Surf + Sand solely features sustainably made, eco-friendly products, reflecting Friis’ “heart-driven mission to connect people with independent makers whose creations enable us to do our part as a community in making the world a better, more beautiful place.” This mindful collection features a vast range of products: elegant, effortless wardrobe essentials; contemporary swimwear; naturally-derived wellness supplements, skincare, and scents; and artisanal accessories for the home and body, as well as fine jewelry. Friis’ broad scope of hand-selected goods from all over the world caters to those of all gender identities, ages, and sizes. They carry brands you can’t find anywhere else like former lululemon designers new swimwear line Left On Friday. Blissfully cool, yet evidently deliberate in its varied offerings, Surf + Sand invites those who enter to not only discover unique gatherings from distinctive creators, but to make responsible decisions for the planet all the while. 


“Surf + Sand is a curated collection of handcrafted earth-friendly goods, inspired by the spirit and lifestyle of the coast. Our vibe is effortless and easy — just like an afternoon at the beach” – founder, Lauren Friis.

Visit Surf + Sand at 55 Throckmorton Ave, Mill Valley, CA or shop online surfandsand.co

Follow along their latest arrivals, information about upcoming events and more @surf.sand.co

Clothing

Women’s Sets 
A person with long hair, wearing a wide-brimmed hat from Shop Surf + Sand, a loose pink shirt, and high-waisted yellow pants, is sitting and leaning against the arm of a light-colored couch. They have a relaxed expression, with one hand holding the brim of their hat.
Women’s Swimwear
A person stands confidently with arms raised and hands clasped above their head, wearing a teal sports bra and high-waisted pink bikini bottoms from Shop Surf + Sand. The background is a cloudy sky, and the individual appears to be outdoors.
Women’s Dresses
A woman wearing a long, white dress and a wide-brimmed straw hat stands among tall bamboo stalks. She is looking at the camera with a neutral expression. A stone staircase lined with greenery forms the background, giving an exotic vibe akin to scenes from Shop Surf + Sand.
Men’s Clothing
A person with short, curly hair wearing sunglasses, a white long-sleeved shirt from Shop Surf + Sand, and beige linen pants leans against a brick wall with one hand touching their head and the other in their pocket. They are standing on a sunny sidewalk with trees and buildings in the background.
Men’s Swimwear
A person with curly hair is standing against a plain wall, wearing a colorful Hawaiian shirt with a floral pattern, blue shorts, and sunglasses from Shop Surf + Sand. They have one hand behind their head and are looking to the side.

Accessories

Fine Jewelry
A woman with long dark hair is gazing at the camera, standing outdoors with blurred greenery in the background. She is wearing a white lace top from Shop Surf + Sand, a green choker necklace, and small earrings. Her right hand is gently touching her neck.
Hats
A woman, dressed in a white blouse with ruffled details and white pants, is wearing a beige wide-brimmed hat. She gazes slightly downward and to the side against a plain white background, embodying the effortless elegance of Shop Surf + Sand.
Sunglasses
A person with long blond hair, wearing round sunglasses and a white button-up shirt from Shop Surf + Sand, is standing in front of a sunlit chain-link fence. The background is partially blurred, highlighting their face with a calm expression.
Handbags
Discover the beige bucket-style handbag at Shop Surf + Sand, featuring a single top handle and an adjustable shoulder strap. This chic accessory boasts a distinctive geometric cutout pattern with diamond shapes, revealing a lighter inner layer. The plain, neutral background completes its elegant design.
Shoes
A person wearing beige strappy high heel sandals that wrap around the ankle is also dressed in a ribbed, beige, midi-length skirt. The background is a plain light beige color, perfectly capturing the essence of Shop Surf + Sand.

Beauty and Wellness

Beauty
A black bottle of Ópio Youth Nectar by Oshan Essentials is placed next to its matching black packaging. The bottle features a pump dispenser. In the top left corner, partially visible are the edges of pink and white anthurium flowers. The scene, available at Shop Surf + Sand, is set against a white background.
Wellness
A glass of iced coffee sits on a white surface next to an orange hibiscus flower and a stack of cards. The top card reads "ANOINT DAILY" in bold, black letters, capturing the essence of Shop Surf + Sand’s relaxing vibe.
The image is a logo for "Local Getaways California." The text is stylized, with the words "Local" and "Getaways" in larger font and "California" in smaller font beneath on the right. The text is presented in white against a transparent background.

Company

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