Inspired by the Beat Generation — think eclectic, creative, rebellious design, plus book-lined walls and typewriters. Located in downtown San Francisco, a few blocks from Union Square, Nob Hill and the Theatre District, this Urban Retreat by the Viceroy is a haven for creative thinkers and doers. Come to relax and be inspired. And if you choose to venture out into the unknown, their concierge is equipped to give you personalized, under-the-radar recommendations to make your trip to San Francisco truly memorable.