October is one of the busiest months in Sonoma County’s wine country — situated a short drive from San Francisco— as many of the area’s wineries are finishing their harvest and grape crushing. It’s also one of the very best times to visit this charming nook of the world, which offers far more than its famous wines.
Welcome to Concierge Corner, where we bring you the best advice from the Bay Area’s top in-the-know pros on where to eat, go and do. This month, we traveled to Sonoma County to meet up with Marina Freedman, a concierge at the Olea Hotel in Glen Ellen, and a bona fide expert on what to do, see and experience in the area.
Marina is a true professional who has a degree in hospitality management from the California Culinary Academy and has been on the opening teams for the Bardessono and Meritage resorts, among other prominent positions. As a youngster, she had her sights set on becoming an orthodontist — a career choice she had to abandon due to a life-threatening latex allergy. Fortunately, hospitality is also her calling, and she has great tips on exploring one of the best areas in Northern California.
What’s special about visiting Sonoma’s wine country in October?
October is often referred to as ‘our summer’ because the fog finally burns off after “June Gloom,” “No-Sky July,” and “Fogust.” The weather is generally sunny and pleasant, though conditions can vary significantly by region. Inland valley areas experience warmer days, while coastal and areas around the bay are cooler. I always advise our guests to layer their outfits, as wine caves can be chilly and temperatures drop once the sun sets.
What are your ideas on new or underrated spots that can’t be missed?
My suggestions center on great food, which is a big deal here in Sonoma! Some favorites include Ari Weiswasser’s Glen Ellen Star, offering a personable yet refined dining experience. It specializes in wood-fire cooking techniques that bring out the best flavors in its California-inspired dishes. Also in Glen Ellen: Poppy, which now occupies the space originally occupied by The Girl & the Fig. Its French cuisine is inspired by Sondra Bernstein’s visits to the South of France. There’s also Songbird Parlour, a woman-owned, posh Victorian lounge and restaurant reflecting a commitment to farm-to-fork cuisine. A bit further down the road, you can find Stella Kenwood, a neighborhood Italian spot offering wood-fired dishes with seasonal ingredients and bold flavors, accompanied by a side of warm hospitality.
What’s your recommended spot for a wine country getaway?
The Olea Hotel (where I work) is an elegant boutique hotel nestled in a hillside in Sonoma County and surrounded by oak and olive trees. We especially cater to wine lovers, and offer an outdoor terrace overlooking the valley. It’s the perfect spot for anyone looking to explore the best of Sonoma Valley.
In addition to winery stops and tastings, are there other excursions you recommend?
You can’t beat a scenic drive out to the coast via the Russian River. Drive west along River Road, winding your way right alongside the river. Be sure to stop into Armstrong Redwoods State Natural Reserve to “forest bathe” and let yourself feel in awe of the big trees. Make your way to River’s End in Jenner for lunch, then head south back through Occidental, Freestone, and Petaluma after catching a beautiful sunset at the coast.
Where to get an iconic or seasonal drink?
In a region where wine rules, sometimes a cocktail is just the thing that’s needed. I love the delightful “Starry Night” cocktail at Salt & Stone in Kenwood, made with Tito’s Vodka, lychee puree, Cointreau, butterfly pea flower ice, lime, and ‘edible stars.’
Are there any special Fall or Halloween themed events for families in Sonoma wine country?
Yes! During the month of October, head to the Charles M. Schulz Museum in Santa Rosa to see the Peanuts’ classic It’s the Great Pumpkin, Charlie Brown, showing daily in the museum’s theater. In nearby Petaluma, head to the Pronzini Pumpkin Patch for a full October experience: a vast pumpkin patch, a larger-than-life sculpture pasture, live music, food trucks, a petting zoo, slides, rides, and many fun activities for kids. Don’t miss the hayride, which guides you to the ghouls in the haunted creek hike!
