A New Reimagined Boutique Hotel Rocks the Sunset Strip

A New Reimagined Boutique Hotel Rocks the Sunset Strip

Its a boulevard of dreams, a rock-n-roll corridor dotted with legendary music houses from the Whisky a Go-Go to The Roxy and Rainbow Room, where careers have launched and legends have played. Hendrix, The Doors, Metallica, Nirvana, and Guns n Roses (to name a few) all took the stage along this music mecca. And today theres a newcomer to the scene — Hotel Ziggy — that embraces the Strips storied past, its rebellion, ingenuity and the spirit of rock-n-roll. 

At this unique boutique property youll find LAs newest music venue and an upbeat hangout for creatives, renegades, Penny Lanes, and rising stars, all united by a love for music and letting the good times roll. Ziggy is the place to be on Saturday and Sunday afternoons, with different bands dropping in and DJ’s spinning by the saltwater pool. The hotels Backbeat concert venue holds 300 people with exceptional programming from acoustic shows, jazz and comedy to indie bands, DJs, rap and rock, and a mission to support local live music and artists coming to town. The hotel feels like a big kid music-centric playground with its cool art, live shows, rock-n-roll design and musical toys. Inside the Shred Shed a world of electric and acoustic guitars, amps, curated vinyl, and headphones await, so guests can find their inner rock star and jam. 

A wooden shelf filled with numerous vinyl records. A vinyl record is spinning on a turntable to the left, beside a framed album cover featuring an artist. An illuminated "NOW PLAYING" sign is displayed in front, with three large red 'Z' letters from Hotel Ziggy to the right.
Photo: Courtesy of Hotel Ziggy

In keeping with the music theme, hundreds of albums line the lobby bar. The boho arty lobby space is the coolest new venue on the Strip with murals depicting legends coloring the walls, along with rock star photos, vintage show posters, and even framed legal contracts, a playful nod to the often litigious struggle between musicians, producers, streamers and their labels. 

Behind the bar you will find the lead bartender Tobin Salas, one of the many artists on staff. He creates all of the in-house cocktails and plays a mean base guitar, perfect for Hotel Ziggy’s Free the Music mantra — a creatively charged vibe where art and experience interplay for a one-of-a-kind memorable time. 

A bartender with a high bun hairstyle mixes a drink at Hotel Ziggy's modern bar, featuring a wooden counter and shelves stocked with bottles, glasses, and vinyl records. The counter has various herbs, fruits, and jars. A neon sign reads "NOW PLAYING" in red. Four barstools line the counter.
Photo: Courtesy of Hotel Ziggy

When the partys over (and fear not as Hotel Ziggy is not a late night head banging scene) retreat into your stylish guestroom with its cozy bed, blackout curtains, rainfall shower, Malin + Goetz luxe products, record player and artwork of famous musicians like Frank Zappa. There are swim-up poolside rooms that double as VIP daytime cabanas and stylish suites upstairs. After lounging in West Hollywoods deepest saltwater pool, head to the fourth floor lounge for billiards and beers. On-site B-side Pizza dishes out breakfast, burgers, salads, craft cocktails, pizza and pints all day, and slices for late night. Another bonus: four-legged family members are invited to hang with their humans with a $50 pet fee. This includes pet beds, treats, toys and all the essentials to make your furry friend feel at home.   

A modern bedroom at Hotel Ziggy features a large bed with multiple pillows, a green artwork above the headboard, a side table with a lamp and book, and a wooden desk with a chair and sleek desk lamp. The room has neutral tones with green accents and abundant natural light.
Photo: Courtesy of Hotel Ziggy

Ready to explore? The hotels key location puts you in heart of West Hollywood with easy access to the Viper Room, Comedy Store, shopping on Melrose and more. Part of the Unofficial Z Collection — with sister properties like Hotels Zags (Portland), Hotel Zeppelin (San Fran) and Hotel Zena (D.C.), Hotel Ziggy invites local artists to come experience the urban lifestyle hotel that honors LAs rock-n-roll heritage and its namesake, as we all know — Ziggy played guitar

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