5 Things to Know Before Visiting the Immersive Van Gogh Exhibit

For those in the Bay Area who have not visited the Immersive Van Gogh Exhibit, winter is a perfect time to check it out. In response to the omicron variant the production team has reintroduced additional Covid safety measures.

Vincent Van Gogh was one of the icons of the Post-Impressionist period and for one who only lived until age 37, the Dutch painter produced a major contribution to the art of that time. Many remember him for being “that artist who cut off his ear” and for the depression that eventually led to his suicide, but there was much more to him than that, as he expressed through his work.

His most productive years only spanned a decade and much of that work is included in the exhibit. As an exhibit visitor you will be treated to a visual and musical experience that will give you a greater appreciation of the 19th century artist and the complexities that inspired him to create the masterpieces he is known for. 

The Immersive Van Gogh Exhibit was created by video artist Massimiliano Siccardi, animator Vittorio Guidotti and composer Luca Longobardi along with a team of co-producers including Corey Ross, Svetlana Dvoretsky and Slava Zheleznyakov.

It is being shown in many cities throughout the U.S. in addition to Toronto and Dubai can be viewed in San Francisco until September 6. Here are five things to know before you go to make the most of the experience.

Purchase the flexible premium ticket.

This will allow you to visit within a two-hour time frame rather than a specific time slot. You will also be given a cushion to sit on — the floor is cement and can be uncomfortable. Extra bonus: it includes a poster! So while the premium ticket is a little more expensive, it’s well worth it.

Check out the audio feature.

Your digital ticket has a link with audio attached to it that gives you brief introduction and synopsis of Van Gogh’s life. It truly made the experience more meaningful.

The exhibit is continuous.

Depending on your timing, you may walk in mid-stream and will need to get your bearings. Find a circle to sit in and take in the surroundings.

Scan for benches.

When the program ends and the credits roll, look for people leaving the coveted benches where you will not only be more comfortable, but have a much better viewing platform. You can now truly enjoy the production as the creators intended.

Put the phone down.

As tempting as it is to take photos, try to be present and fully appreciate the experience by simply seeing the art and listening to the music.

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